Digital Professional

Some of the projects I’m most proud of challenged me technically and creatively while delivering real impact for clients.

I led a fully customisable, multi-language e-commerce build for VetSpec, creating interactive features like a stockist locator and voucher spend tool. It improved sales, performance, and usability, and pushed me out of my comfort zone as it was my first multi-theme, multi-language project.

The Don Whitley Scientific Workstation Builder was a pivotal project in my career. I properly learned AJAX to build a fully interactive tool that updates the UI without page reloads. Collaborating closely with the back-end developer, we delivered a complex, user-friendly solution that met all client requirements.

I also built an IBS symptom tracker and e-commerce shop for The IBS Network. This project required independent problem-solving and research, and I’m proud of delivering it with minimal mentorship while meeting all brief requirements.

Additionally, working with high-profile brands like Mercedes-Benz, Surridge Sport, and Timothy Taylor’s taught me to perform under pressure, deliver high-quality work to strict standards, and thoroughly test every update. Seeing these projects go live, perform well, and satisfy clients is extremely rewarding.

I enjoy combining technical, analytical, design, and problem-solving skills to deliver meaningful digital projects.

The constantly evolving digital industry keeps me engaged and learning. I also enjoy collaborating with teams to improve UX, performance, and conversion rates.

Seeing projects come to life and deliver measurable results gives me a strong sense of accomplishment.

I bring a well-rounded skillset across web development, design, UX, digital optimisation, and project management, built from a Digital Media degree and three years in a fast-paced agency environment.

Working with high-profile brands like Mercedes-Benz, Surridge Sport, and Timothy Taylor taught me to deliver high-quality, precise work under pressure, balancing multiple projects while maintaining strong organisation, time management, and attention to detail.

I’m committed to continuous learning, picking up new skills quickly, collaborating effectively with teams and clients, and ensuring every task is done thoroughly. Clear communication, testing work before handoff, and delivering measurable results are core to my approach.

I enjoy projects where you can see a clear impact, whether that’s improved user experience, higher conversions, or happier clients. Working on CRO and performance-focused projects is especially rewarding, as you can directly measure the results of your ideas.

I like work that’s analytical, technical, and collaborative, where planning and quality matter. My agency experience has taught me how to balance precision with pace, keeping projects on track while maintaining high standards.

Seeing a digital product transform to look better, perform better, and deliver real results is what motivates me most.

My most challenging project was developing the Motive app during my final year at university.

I had never done app development before and it was outside my usual discipline, but I wanted to challenge myself and explore something new, as I was really interested in mobile apps at the time.

It was during lockdown, so support from tutors and peers was limited, which made it even more demanding.

I had to engage in independent learning, taking online courses and teaching myself the necessary skills to plan, design, and build a functional app.

This experience strengthened my problem-solving, organisation, and analytical skills, and gave me confidence in tackling entirely new technical challenges while managing the project end-to-end.

Having worked in fast-paced agency environments, I’ve learned to stay organised, focus on priorities, and maintain quality under pressure. I balance speed with precision, communicate clearly with teams, and proactively solve problems to ensure deadlines are met without compromising results.

Outside of work, I enjoy staying active, keeping fit and socialising with friends.

I regularly go running and the gym, which helps me clear my mind and stay disciplined.

I’m also passionate about sports in general, whether it’s watching Leicester City or playing golf!

Staying active gives me energy, focus, and a healthy balance alongside my professional life.